Trust isn’t just earned, it’s invested. However, to get someone to invest a little trust in you so that you can earn the rest, you must be able to communicate well. Some things that will help this process:
1. Have something good to say. This doesn’t just apply to industry knowledge. Be prepared to add value to the lives of others with your words. Have you ever known someone whose words always seem to bring life, peace, joy, and wisdom into a situation? Have you noticed that such people are usually trusted? There’s a reason for that. The value of their words inspires trust.
2. Say it Well. Study the great communicators of different eras. You don’t have to imitate them, but you will learn from them. All great leaders are great communicators. You can’t lead unless you can effectively present ideas and inspire others to partake of those ideas.
3. Learn to trust the truth. I’m a firm believer in the seemingly lost art of integrity. Truth is tremendously powerful, and much lower maintenance than deception.
4. Learn to read your audience. Great communicators learn to understand what their audience needs. Too often we’re so focused on what we have to say that we fail to realize that what we intend to say isn’t what the people around us need.
5. Seek to serve rather than to impress. Let your marketing be impressive. When it’s time to interact with clients, customers, friends and relations, impressing them does not good except maybe for your ego. The word ‘deserve’ is made up of the Latin prefix de, which signifies ‘of’ or ‘from.’ Thus, if you want to deserve trust, you must serve and serve well.