The REAL reason, and one that sounds good.

JP Morgan used to say that people usually have two reasons for what they do: the REAL reason, and one that sounds good. Dale Carnegie’s book, How to Win Friends and Influence People, tells us to appeal to the one that sounds good in order to get people on our side. As effective as that is, I’l have to admit that Carnegie’s suggestion always seemed like manipulation to me rather than genuine engagement. Does it work? Sure, but it’s a philosophy based on the Western tendency to believe it’s okay for people to use each other.

That being said, when you want to pursue a business or personal vision, having a real reason that is different from the one that sounds good may not interfere with its success if we measure by profit, but it can affect the legacy of that vision. Ulterior motive also tend to lead us toward manipulation, deceit, and under-handed tactics which in time may very well poison our relationships. I’m all for success and profitability, but in the end there is no substitute for authenticity and integrity.

As you build your vision, a great way to protect that vision’s integrity is to periodically as yourself if there’s a ‘real reason’ behind your decisions that differs from the ones that sound good. As I discuss i my book, The Million Dollar Hustle, your real intention will influence your decisions, and your decisions will determine your results… and their consequences.

What can you do today to refine the integrity of your vision?